Target Integration organized a webinar on 4th November wherein Rohit Thakral, CEO & Founder of Target Integration, and KT Prasad, MD & RVP Sales, India & SAARC, Zendesk, delved into a conversation on ‘Customer Experience as a Success Strategy’

Many people joined the discussion from different businesses and industries to learn from these 2 industry leaders.

Daily Routine for Success

In their answers to a question about how they kept going after every new goal with the same zeal as they did when they started out in their respective careers, both Rohit Thakral and KT Prasad talked about their day-to-day routines. Having a regular routine, for instance, waking up early and completing every task in a stipulated time, is very crucial for success. It not only helps you to get your work done on time but also allows you to have more free time for yourself.

Good Customer Experience is the Key to Success

Both of them also spoke about how companies can align the entire organization to adopt a more customer-centric approach.

Happy customers = Successful Business. The pandemic has seen a lot of businesses suffering great losses. Several businesses, on the other hand, have not only managed to stay afloat but these businesses have also managed to cater to a bigger audience during this global pandemic. This is all due to good customer management and interactions.

Managing your Business during a Global Pandemic

Both Rohit Thakral and KT Prasad stressed how the gaming, ed-tech, OTT industries, among others, have witnessed a boom in their businesses. More and more people are establishing connections over social media platforms. OTT platforms are bringing in more viewers than ever. Besides these conventional platforms, a lot of other businesses have managed to cater to customers and have attained success simultaneously.

According to them, while the challenging times are definitely unprecedented, businesses should try and bring their functioning to a level wherein you can offer your products and services no matter what.

The Right CX Strategy to Stay Competitive in a Market that’s Gradually Moving Towards a Low-Touch Digital Direction:

Businesses are always posed with one very important question when it comes to investing in Customer Relationship Management (CRM) software – “What is the Return on Investment?”.

A good CRM software is very important for improving both customer satisfaction and sales statistics. Thanks to this software, businesses can eliminate some other solutions altogether and improve productivity immensely.

To sum up: 

During the penultimate moments, the panelists took questions from the attendees. It was an enlightening experience during which the attendees gained a lot of significant knowledge about customer experience and customer interactions.

Missed out on some key takeaways? Don’t worry! You can watch the webinar recording here.